Learn how to drive traffic on your website with pictures of your products.

Learn how to drive traffic on your website with pictures of your products.

Remember a time when Google Icon Search, and images in general, were entirely unnecessary for SEO. These days, you have positively created that you have descriptive file names, useful reverse interpretations, and you compress your image files to keep your website lightweight and fast loading. These were excellent practices; however, they were not participating in any search engine to influence your ranking.

But SEO has developed a lot since 2013. As a result of new technologies and updates to search engine algorithms, images are currently an essential concentration of any effective SEO strategy.

Given the role of product image (and video) in e-commerce, it is essential to understand the new image SEO scenario and, therefore, the growing importance of right image SEO strategies.

Increasing the importance of image SEO to drive website traffic

Increasing the importance of image SEO to drive website traffic

Today, according to every piece of information gathered by Randmond Fishkin, co-founder of SEOmoz and author of the world-famous book The Art of SEO, 22% of all computer program searches in the image are searched.

It’s five times YouTube, and ten times exactly Bang!

With many such images that people are being abused, there is no need to mention recent updates about Google. However, images are often not capable of being searched. The images drive traffic to your site. There are a lot of possibilities.

If you keep SEO to a minimum, you may be able to be alert to the basics of SEO that have been followed for many years. And platforms like Shopify have made it particularly straightforward to be positive so that you are touching all the basic principles.

Still, when I start with an alternative buyer, I see many aspects of their SEO strategy that do not improve their approach. Whether it lacks several basic principles, ignorance of the changes, whether Google is using images, or the tools they will use to spice up their SEO, there is something that can be improved.

An audit of the basics of SEO

As a consultant and in-house SEO manager, I know this is dangerous, but to think that even big brands have improved their image SEO fundamentals. Whenever I start an alternative shopper, big or small, I do the following and do a permanent icon SEO audit.

Do your product images have descriptive image names and acceptable alt text?

Because Google’s spiders crawl the markup language of your web pages, you’ll want to use every opportunity you can to get rid of data about your page and content. It enables Google to easily index your website and return your web pages for every relevant search.

These files also include image file names that have the potential to provide Google with some additional data about the images and content of your web pages.

Still, surprisingly, once I audit the websites for my buyers, I’ve noticed that some forget to listen; however, they name their image files, usually, upload images to their website with file names.

The problem with common file names such as “image003.jpg” is that they do not tell Google any information about what the image might be.

However, the icon on the right provides Google with additional information that lets Google know what to look for in your content, increasing your site or product’s exposure to relevant searchers. Improving can help.

Descriptive (but not very descriptive) alternative texts

The second necessary but essential aspect of the image is in the alt text of the Associate in the Nursing image. Alt texts are our way of delivering a lot of data related to the content of your images to search engines and, in general, a lot of data associated with the content of your website.

The excellent text describes an image to help Google figure out what a specific image is. This text will also show users when no image is loaded on your page and helps visually impaired users access your content very quickly.

Generally, a plain alt text should be descriptive, specific, and less than one hundred and twenty-five characters long (search engines can usually skip reading one hundred and twenty-five characters).

img src=”white-brown-Rolex-watch.jpg” alt=” Brown and white Rolex watch on a white background”

This alt text is descriptive, specific, and gives a good sense of what’s going on in the image within a range of 125 characters.

A word of caution: you don’t want to use alt text as an opportunity for keyword stuff. If this image were to be used as a product image for a gray shirt, you would not want to write something like this:

img src=”white-brown-Rolex-watch.jpg” alt=” Rolex watch by Daniel Wellington Daniel Wellington watches.”

It is a bad practice of SEO and can result in poorly indexing your images in search engines, which can weaken your SEO.

Makes the image file name and the alt text even more important

One of the reasons why the increasing use of icons, image names, and alt text is now more critical than ever as a Google search method. Consumers often search for products using similar or similar product images.

Having descriptive image file names and alt text makes it more likely that Google will search your content in a search engine and provide additional opportunities for your site to be visible to potential users. Will To take a deeper dive into alt texts with further examples of both good and bad wording.

Did you choose the correct file formats and image compression tools?

Loading time is included in search engine rankings. Users also have a little bit of patience for the load, so minimizing the load times and increasing the user’s end-of-life skills of your website will help you lose weight in the least amount of time.

An issue that prevents your web pages from being able to load area unit image files quickly.

In general, sites with many images can result in merely not understanding different things. Completely different file types affect file size, and once different file types need to be employed to maintain load shedding on your site. as soon as possible

For simplicity thumb, there is a general rule of thumb that you will follow adding image files: Product images (or any image) should be saved as JPEGs and graphics as PNGs.