ECommerce Product Photography Tips: How to take pictures that attract customers and change them
It is an undeniable fact that man is a visual creature. Studies show that 90 percent of the data contained in the brain is visual and images are processed at speeds of up to 60k, faster than text. Graphics are also easier to evoke emotions, and since many people are emotional buyers, images are a good marketing tool.
That’s why it’s important to have killer product pictures on your e-commerce website and even on your brick and mortar store. Attention to strong images leads you to create more skilled and, most importantly, sales.
In an age where online and offline presence is a must, product images must be accurately captured.
Context & Background
This section involves choosing the background of your product images once and presenting them in the right context.
Decide which background to use
Should you shoot images that work in the background or choose “lifestyle” images (or both)?
The answer depends on the type of photography you are taking, as well as where the photographs are being displayed. If images are just advancing to keep your website alive, then it is generally recommended to have a traditional and permanent background. This will make it easier for web buyers to browse your website.
Having permanent images allows buyers to simply compare products with products. For images on an Internet site, it is instructed that they use all kinds of products with permanent backgrounds (preferably white) and angles (such as a shoe – front, rear, side, inner side, top, and bottom) put it.
Conversely, if you have to share photos through social media, you may want to take style shots or photos of them in their natural environment. Lifestyle shoots (such as the order of the doors, the costumes in a model) change a lot.
By consensus, you want to understand the image and the voice you want to give voice to. If you are completing a way of life or if you meet a hip demographic, then shooting your product in an extra dynamic environment can work great for you.
Use plain paper backdrop for a classic effect & use a smooth acrylic lacquer shape
If you’re going for a clean, classic look with your product shots, product photographers recommend using a backdrop of curved paper. In contrast, retailers who want to get “an extra trendy, sleek look” will use a flat piece of white acrylic, product photographer says.
If you’re obsessed with acrylic as your shooting surface, product photographer says. It’s usually helpful to position a subtle source of light behind the subject as a background rather than a paper broom. Doing so can further strengthen the additional power of the frontal reflection.
Shooting in natural or dynamic environments, product photographer shares this sharp tip for retailers:
When shooting an object in its natural environment (for example a ship on a lake, vs. studio background), verify that you are photographing the shallow depths of the field. It focuses on your business and takes that background out of focus, and focuses on the product you want to sell.
Shooting on your product vs using models
Should you use models in your product photographs? The answer relies on how confident your customers are when it comes to checking items.
If the audience generally thinks they know a lot about the category, you’ll be better off showing the product yourself. On the other hand, an example or image of someone using the product works best in increasing the chances of shopping with buyers who rank themselves according to limited information about the product, product photographer says.
For example, most people are reluctant to buy clothes online because they can’t be sure if the product will fit them properly. That’s why many apparel retailers use models in their product shots. Consumers, on the other hand, usually find it easier to buy things like pens or mugs online, which is why it is not necessary to involve people when product photography.
Consumers find it easier to focus on this product when they are confident in their ability to test it. But when doubts arise, they gain confidence and thus become interested in what they can identify with.
Distance & Lenses
Using the right lens and shooting at the right distance helps maintain the right proportions in your shots. Follow the instructions below to get these elements right:
Choose the right lens
The right lens will depend on the product you are photographing, so there are no compliance rules for it. However, product photographer says that if you’re taking product photos, you’ll want to avoid the widest possible wide-angle lenses to prevent unnatural distortions in your photos. Although they work great on scenes, wide-angle lenses with them also make it possible for your product to be viewed in a distorted or bizarre way.
Make sure you use the right lenses at the recommended distance
Once you have the lens, make sure to research the best distance to shoot. Each lens has a natural distance from the subject that must be maintained to represent this subject as it appears in life. If you get too close, the middle gets bigger and the edges get farther away. The opposite happens, if you step too far back. Just check Google for the length of your lens, subject to specific distances, or check with your lens maker.
Can’t find the right color or quality for your photos? You may need to do something about your lighting. As product photographer puts it, 90% of the image quality goes down so that your subject can be properly illuminated.
Spread the light and remove unwanted shadows. Don’t intend to take too many shadows in the shot until you know how to use them. But don’t go with the soft light. Although it is important to soften your light source, too much soft light can have disadvantages.
Soft light dulls colors and reduces contrast. When keeping your article in the light, try to throw extra hard light into the mix. This will help to make the colors pop, clarify the texture, and increase the overall contrast.
What to do after taking a product photo?
Even if your photos look great, it won’t be the least bit scrutinized. If you can do post-production after them, it will be much more pop.
Make sure the image has a colorful display, white balance, and removes any distractions such as lint, scuffs, background marks, wrinkles, and the like. If it should not start in the image, delete it, unless it is an essential element of the product, such as color, texture, or sheer effect.